OCHLOS

Your brand’s dynamic
AI focus group.

Pretest ads, copy, campaign ideas and more with an AI focus group built on your brand’s data, dynamically reflecting how your buyers think, what they want and what’s happening in their lives.

Billboard
Product page
Packaging
Newsletter
The only summit is the 7:40 in February.Performance marketing

Your own portal with AI buyers.

Built for your brand, from your research, customer signals and open-web intelligence.

  • Research

    Segments, interviews and surveys

    Needs, motivations, habits and attitudes toward your brand.

  • Customer signals

    CRM insights, feedback and campaign results

    Purchase patterns, objections and experience with your products.

  • Open-web intelligence

    Forums, social discussions and reviews

    Buying stories, frustrations and the language people use on their own.

  • TaliaGetting through a city winter
  • KelseyGearing up for a specific trip
  • ReneeBuying it for someone else
  • WarrenReplacing gear that broke

See who each creative wins over, and who it turns off.

Ask what is missing.

Compare creatives, copy, headlines and campaign concepts. Ask what connects with each buyer and why.

Creative reviewSaved panel resultNew creative
Ten criteriaTalia2.5/52.3/5Kelsey4.4/52.2/5Renee2.7/52.4/5Warren2.6/52.3/5
Likability22422222
Eye catching33433333
Uniqueness22324232
Clarity21512221
Audience relevance11511111
Brand recognition44534444
Emotional impact21412121
Target fit11511111
Claim credibility33433333
Cultural fit55555555

1 low · 5 high · Scores are model judgments

  • Talia2.5/5

    “This is someone running up a mountain ridge, which has nothing to do with why I bought my coat.”

  • Kelsey4.4/5

    “This is exactly the kind of proof I look for when I am building a gear list.”

  • Renee2.7/5

    “I need to see the puffer that will keep him warm on the school run, not a running shell on a mountain trail.”

  • Warren2.6/5

    “Good that they test it on a mountain, but I'm not a runner. My old winter coat fell apart, and this is a thin running jacket.”

  • Talia2.3/5

    “There's nothing here that tells me about warmth, length, price, or whether this would actually work for standing on a train platform in February.”

  • Kelsey2.2/5

    “This is a product shot on a plain background with no information I can use.”

  • Renee2.4/5

    “There is nothing here that tells me who would wear it or why I should buy it for them.”

  • Warren2.3/5

    “There's nothing here that tells me whether this one will hold up better than the last one I sent in.”

Talia / City winter

Talia2.3/5

“There's nothing here that tells me about warmth, length, price, or whether this would actually work for standing on a train platform in February.”

Your team

What would you need to see instead?

Talia

“I'd need to know it will actually keep me warm in real cold, and see the length on an actual person so I know if it covers enough when I'm walking to work in the wind.”

From an objection to a new draft.

Talia / The city commuterThe portal turns her feedback into a new draft and scores it on the same panel.

Original rain jacket ad scored by the AI focus group

Original ad

2.3/5 · Talia

“There's nothing here that tells me about warmth, length, price, or whether this would actually work for standing on a train platform in February.”

New draft written from the buyer's objection and scored again by the same AI panel

Ochlos demo draft

The only summit is the 7:40 in February.

A long insulated coat, a train platform and a headline about her commute.

4.9/5 · Talia

“This is exactly my February morning. I would stop scrolling and go look at it, and it would be awesome if there is a deal too.”

Bring the whole batch, not just one ad.

  1. Ad creative in a batch ranked by AI buyer personas

    Ochlos demo draft

    3.2/5

    • T4.9
    • K2.5
    • R2.6
    • W2.7
  2. Ad creative in a batch ranked by AI buyer personas

    3.1/5

    • T2.5
    • K4.4
    • R2.7
    • W2.6
  3. Ad creative in a batch ranked by AI buyer personas

    2.7/5

    • T2.4
    • K2.8
    • R2.8
    • W2.7
  4. Ad creative in a batch ranked by AI buyer personas

    2.6/5

    • T2.5
    • K2.7
    • R2.6
    • W2.6
  5. Ad creative in a batch ranked by AI buyer personas

    2.3/5

    • T2.3
    • K2.2
    • R2.4
    • W2.3
  6. Ad creative in a batch ranked by AI buyer personas

    2.2/5

    • T2.2
    • K2.2
    • R2.2
    • W2.2
  7. Ad creative in a batch ranked by AI buyer personas

    1.9/5

    • T1.8
    • K2.1
    • R2.0
    • W1.8

Panel average · four buyer scores

Same buyer. Same coat. A new reason to care.

Ongoing, automated research across the open web keeps Talia’s life context up to date.

Ad creative pretested with AI buyer personas: a long insulated coat on a winter train platform
Warmth for the commute

Reddit · r/NYCbitcheswithtaste · Feb 2026

  • u/frostbit_bagel

    “it feels like it has never been this cold for this long im losing my mind staying inside!!!”

  • u/mochi_on_the_L

    “I cancelled a date tonight due to the cold but made new plans with a friend.”

  • u/layers4ever_nyc

    “yes i'm going out to run errands and meet some friends. just bundle up with layers!!”

Ad creative rewritten for an evening out: a woman in a long insulated coat meeting friends outside a restaurant in winter
Warmth for evenings out

The ad shifts from staying warm on her commute to keeping plans with friends, giving her a reason to click and consider the coat that fits her life right now.

Your AI focus group.

Save time and budget. Get more from every campaign.

OCHLOS

Consumer Intelligence

Performance marketing

Prioritize paid creative with stronger audience fit before spending media budget.

Campaign strategy

Choose the concept and positioning that speak to what your buyers want now, before production.

Copy and offers

Find clearer headlines, more convincing claims and the objections your offer needs to answer.

Segment personalization

Adapt the same product story to different motivations, needs and buying barriers.

Ecommerce and conversion

Spot purchase barriers on product pages, listings and landing pages to improve conversion.

Brand and retail

See how packaging, displays and outdoor ads influence the buying decision.

Customer communications

Make newsletters and customer messages clearer, more relevant and easier to act on.

Timely campaign updates

Use current audience and cultural context, including sensitive topics, to refine your campaign before it runs.

# hero-ad

  1. M

    Maya Brand

    Need a final pick on the hero ad by end of day

  2. P

    Priya Performance

    The red coat in the snow. Bright stops the scroll.

  3. M

    Maya Brand

    Bright also reads like a discount ad.

  4. A

    Alex Social

    Honestly I just like the one with the dog

  5. P

    Priya Performance

    Based on what????

  6. A

    Alex Social

    Vibes ✨

  7. M

    Maya Brand

    Ok moving this to a meeting

  8. O

    Ochlos panel

    lol guys, this is cute. But based on your Consumer Intelligence and this week's data, the red coat lands with your commuters: they want proof it's warm in real weather. Dog? Sorry Alex, not this time 🐶

    Commuters
    Not this time

Fewer debates about taste. More clarity on what lands. And one less meeting.

Your team keeps the ideas. Ochlos shows how each audience and market responds, so the decision rests on data.

See the portal in action. Shape your pilot with us.

  1. We show you how it works

    A walkthrough of the portal: scores, buyer reactions and a live conversation with a persona.

  2. You bring your priorities

    Tell us which marketing decisions matter most and what audience research or customer data you have.

  3. We define the pilot together

    Agree on audience segments, materials, data sources, deliverables and timing.

Already built for a leading technology company and a leading electronics retailer.

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FAQ · © 2026 Ochlos